Red Plum WP Marketing Research Campaign - UT at Dallas Academic Project


Tasked with analyzing the market space within the website building industry and recommending key insights we found was eye opening and engaging. Working with a team of five, the professor, and the owner we delivered solid suggestions to better optimize the customer journey, SEO, troubleshooting, etc.

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Under His True Light Google Marketing Campaign - UT at Dallas Academic Project


This project was meant to better optimize her landing page, however we decided to take that to the next level and overhauling her current Google campaigns. After a close analysis and keyword research we added various negative exact/phrase and phrase match keywords to increase traffic, but reduce bounces at the same time. We also requested spam backlinks to be removed. Overall, her SEO score improved from a poor score of 21 to a moderate score of 53 and an exponential increase in clicks (43%) and impressions (57%) after implementing the new Google Ad campaign.


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Live Action Bar - Salvador Amaya Original Content


This sample incorporates basic UX and aesthetics while retaining functionality.



Link: https://salamaya.github.io/LiveBarGame/


Repo: https://github.com/SalAmaya/LiveBarGame.git


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